A landmark study, the Big Online Brand Community Study, with more than 4,900 consumers has revealed what consumers want in an online community experience and how they feel about brands embracing Community Powered Marketing efforts.
NEW YORK, NY, April 06, 2023 /24-7PressRelease/ — The study found that online communities are becoming increasingly important among younger generations and that being a part of an online brand community makes consumers more likely to purchase, recommend and write reviews for the brand. The study also revealed that brand-owned online communities are a natural fit for the needs of the moment. The full report can be accessed by clicking on the link.
Vesta is a leader in Community Powered Marketing. Our all-in-one online community platform helps brands secure consumer relationships, mobilize advocates, and capture zero party data to drive customer acquisition and emotional loyalty.
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