Vesta’s Comprehensive Guide Helps Consumer Packaged Goods Brands Harness the Power of Zero-Party Data for Improved Personalization and Customer Engagement

NEW YORK, NY, April 14, 2023 /24-7PressRelease/ — Vesta has launched the ultimate guide to zero-party data for consumer packaged goods (CPG) brands in 2023. The comprehensive guide provides practical tips and advice on how CPG brands can collect and use zero-party data to improve personalization, customer engagement, and loyalty.

The guide covers a range of topics, including:
What is zero-party data and how to collect it
How to use zero-party data to improve personalization and customer engagement
Examples of successful zero-party data campaigns by leading CPG brands

Vesta’s ratings and reviews platform is used by some of the world’s leading CPG brands. The company’s new guide is available for free on their website, and is designed to help CPG brands of all sizes leverage the power of zero-party data.

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