Leigh Announces the Formation of his Newest Venture at the Event: The Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health
NEW ORLEANS, LA, February 18, 2025 /24-7PressRelease/ — On Saturday, February 8, 2025, The Leigh Steinberg Superbowl Party held their annual event for the 38th straight year the day before the big game at the historic Jazz Museum in the heart of New Orleans, LA. The event, produced by ZOē Productions, saw world-class athletes, celebrities, and government officials come out to show their support. This year’s event raised funds for, and spotlighted the work of social impact partner, The National Urban League.
Steinberg announced the launch of his new organization, The Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health, which was created to promote awareness, prevention, and solutions for these types of injuries. His foundation highlights Leigh’s 30-year fight to make collision sports safer, and he is committed to making the game we all love safer one player at a time. The foundation is also dedicated to promoting research into concussion causation and cure and to help underserved communities get access to treatment. Through neuroplasticity, there are now two treatments to rehabilitate at TBI brain: neurofeedback and rTMS. You can help this mission by visiting leighsteinbergfoundation.org.
Some of the notable names at this year’s event included the Governor of Louisiana, Jeff Landry, former New Orleans Mayor Marc H. Morial, President of the Raiders Sandra Douglass Morgan, and New Orleans based rapper/performer Big Freedia, who hosted the Music and the Mind program. Owner of the Saints, Gayle Benson, was honored for her humanitarianism, but not in attendance. Additionally, Olympian Jordan Chiles, and celebrities such as actress Lynn Whitfield, actor Brandon T. Jackson, and reality star Trishelle Cannatella joined some of the world’s biggest athletes to support Leigh and his mission. These athletes included Hall of Famers Ray Lewis, Warren Moon, and Andre Reed, Tommy DeVito, Alexander Mattison, Billy Davis, Cameron Dicker, Britt Baker, Jeremiah Pharms, John Bronson, Shyheim Carter, Bub Means, Drew Cody, Eric Metcalf, Madison Chase, Nate Wiggins, Brian Asamoah, and Tyrone Tracy, Jr. to name just a few.
The event’s programming started with the 12th Annual Brain Health Summit and Health Innovation Panel hosted by Dr. Nicole F. Roberts. The Leigh Steinberg Super Bowl Party gathers leaders in both sports and neuroscience. Later in the afternoon, the event debuted its Spotlight Program “Music & the Mind” which is ground-breaking program that connects the dots between the culture of our host city, and the event’s ongoing mission to explore modalities and breakthroughs in brain and mental health, by exploring how music impacts the mind. Keeping with the theme of Music and the Mind – the event partnered with Myndstream to create a limited-edition vinyl album with tracks curated and created to have a positive effect on your brain. Side A inspires happiness and joy, and Side B inspires a sense of calm and relief from anxiety. The album was sold in the Record Shop on the first floor of the New Orleans Jazz Museum during the event, with all proceeds benefiting the event’s social impact partner, The National Urban League.
Closing the event was the 10th annual Steinberg Denicola Humanitarian Awards, which have been presented to leaders in the NFL, health, and local communities who show selfless dedication to giving back and initiating positive social impact. This year’s recipients included two-time New Orleans Mayor and President of the National Urban League Marc H. Morial, Owner of the New Orleans Saints and the New Orleans Pelicans Gayle Benson, President of the Las Vegas Raiders Sandra Douglass Morgan, Coach of the Denver Broncos Sean Payton, Baltimore Ravens Cornerback Nate Wiggins, retired player Drew Brees, neurofeedback pioneers Dr. Siegfried Othmer and Susan F. Othmer, Joy RX represented by their CEO Jack Pipkin, and the new Legacy Award recipient, Brett Favre.
In The Brain and Biohacking Lounge – guests had the opportunity to learn from companies and universities that are focused on innovation, new technology, alternative therapies, and modalities to support brain health, mental health, and wellness.
The AgeTech Collaborative™ from AARP showcased three startups—LUCID, Thinkie, and Virtuleap—in Dr. Nicole F. Roberts’ Brain and Biohacking Lounge, allowing visitors to experience their cutting-edge technology firsthand. The AgeTech Collaborative is an innovation ecosystem committed to making aging easier for everyone. With over 170 startups in the Collaborative portfolio, brain health is a fast-growing category of solutions with the potential to transform the lives of older adults.
“One in ten adults over 45 report worsening memory loss or cognitive decline,” says Amelia Hay, VP of Startup Programming & Investments at AgeTech Collaborative from AARP. “We see a significant opportunity for entrepreneurs developing brain health solutions like these to make a meaningful impact.”
Sponsors for 2025 The Leigh Steinberg Superbowl Party included: ZOē Productions, The AgeTech Collaborative from AARP, Crescent Canna, Amazon Investors’ Coalition, AlphaBeats, Better U, Blue Scorpion, Emory College, Grüns, IQ Mind, NeuroCatch, Neuronic, NeuroGuard+, Rejuve AI, Scouting America, Tulane University, SAFR Sports, University of Missouri, The New Orleans Jazz Museum, The American Psychiatric Association Foundation, Yardstick Management, Business Management Associates, Inc, Myndstream, SKYY Vodka, Don Londres Tequila, Landry Stakes Bourbon, Curious Elixirs, Adobe Road Wines, and A-Game, along with media partners Fox Sports Radio and Worth Media
About Leigh:
Widely regarded as the greatest sports agent of all time (and notably known as the real life “Jerry Maguire”), Leigh Steinberg has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf. With an unrivaled history of record-setting contracts, Leigh has secured over $4 Billion for his clients and directed over $1 billion to various charities around the world. He is the author of two books: The Agent and Winning with Integrity. Leigh’s third book The Comeback: Resilience, Empathy, and What Really Matters will be out later this year.
Leigh is known not only as an agent, but also as a consummate philanthropist and activist, who models ethical and socially conscious behavior as an example for the athletes he represents, whom he expects to be role models themselves. He has received commendations from U.S. Congress, CA State Senate & Legislature, the City of Los Angeles, and Presidents Reagan, Bush, and Clinton. He has been named “Man of the Year” by more than a dozen organizations including the March of Dimes, Cedars-Sinai, Boy Scouts of America, and Anti-Defamation League.
“Our Super Bowl Party meshes the world of athletics, big business, big politics, and big entertainment to contribute to the community and exposes our guests to various healing modalities. This year’s community partner was the National Urban League, and we raised funds to provide a down payment for a family’s first home. Our brain health summit this year brought neurologists from across the country to raise awareness, prevention, and cure for brains impaired by athletic concussions. We gave Humanitarian Awards highlighting the altruistic efforts of figures in the NFL. This year’s party at the iconic venue, The New Orleans Jazz Museum, did not disappoint! We thank ZOē Productions for their incredible efforts in making this event happen and look forward to being in our hometown next year!” – Leigh Steinberg.
About ZOē Productions:
ZOē Productions, an experiential and event production company based in Southern California was both the presenting sponsor and producer of the event. ZOē has produced the event for the past 4 years.
“It is a privilege to bring Leigh’s vision to life using the vehicle of this event; to take the helm of an already legendary experience which embodies the mission to “do good” within the backdrop of Super Bowl weekend, and help it grow and evolve. The Brain Health mission is very close to our hearts, and we look forward to working with Leigh to expand that mission at the event for years to come.” – Jessica Whitney, Executive Producer.
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