Minardi to host hands-on educational events and trainings for salon professionals with Beauty Fusion by Artego

DES MOINES, IA, March 09, 2023 /24-7PressRelease/ — The Beecher Group proudly announces the appointment of Beth Minardi as Consulting Director of Education and New Business Development.

Beth’s reputation as one of the nation’s top color experts, foremost salon colorists, preeminent educators, and brand development managers, make her The Beecher Group’s ideal choice for this role as they integrate Beauty Fusion phyto tech hair color by Artego into salons across America.

“Salon professional hair color is my passion, and my mission remains the elevation of salon color as a recognized art form,” said Minardi. “Beauty Fusion truly is the hair color of the future. I am honored to be a part of this wonderful brand’s entry into our colorful world.”

“The whole team at The Beecher Group is very excited that Beth Minardi is joining our company,” added Jay Beecher, President of the Beecher Group.”We look forward to benefiting from and sharing with our customers the leadership, expertise, and advice Beth has to offer.”

In the coming months, Minardi will host hands-on educational events and training for salon owners and professional stylists around the country featuring Beauty Fusion. Minardi will also lead two day-long seminars on April 16 and 17, 2023 at America’s Beauty Show in Chicago.

About Beth Minardi
Iconic celebrity hair colorist Beth Minardi has dedicated her illustrious career to elevating the perception of professional hair color to an art form, and creating lasting relationships with thousands of the professional colorists she teaches about innovative color brands, techniques, trends and business strategies. For more information visit www.bethminardi-allaccess.com. Professional colorists are invited to join her Facebook Group, Conversations with Top Color Professionals by Beth Minardi, for further professional coloring resources.

About The Beecher Group
The Beecher Group is one of the largest importers and distributors of salon and spa equipment, professional salon hair color, and hair care products in the USA. Artego branded products, including Beauty Fusion Phyto Tech Hair Color, are exclusively distributed through The Beecher Group in the USA.

For additional information on Beauty Fusion 99% Organic Hair Color, call The Beecher Group at (800)247-1660 or email artego@artegousa.com.

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